Press Release February 28, 2013Media Contact: Hillary Fish Director of Annual Programs 831-755-4187 firstname.lastname@example.org Ana Orozco Burleson Moxxy Marketing email@example.com 831.710.1565 Karen Nardozza Moxxy Marketing firstname.lastname@example.org 831.975.5002 – office 831.261.6411 - cellThe Agricultural Leadership Council (TALC) to Receive 2013 Hero Award at Natividad Foundation’s Invitation-Only Reception/Award PresentationWHAT: Natividad Foundation 2013 Hero Award Celebration and Preview of Art Exhibit “Plein Air Art: From Field to Fork” by Monterey Bay Plein Air Painters AssociationWHEN: 5:00 p.m. to 6:30 p.m., Thursday, February 28, 2013 WHERE: Main Lobby, Natividad, 1441 Constitution Blvd., Salinas, CAEDITOR’S NOTE: Please be our special media guest at Natividad Foundation’s invitation-only Reception/Hero Award Presentation, which includes first preview of the art exhibit “Plein Air Art: From Field to Fork” (which will be open to the public from 9:00 a.m. to 4:00 p.m. beginning March 1, 2013).Below is a schedule of the evening’s events. There will be opportunities to meet and interview the key players and founders of TALC at 5:30 p.m. This is a unique opportunity to learn how TALC is changing lives and saving lives. If you would like to attend this special event, please RSVP to Ana Orozco Burleson at email@example.com or by calling 831.710.1565.SCHEDULE:5:00 p.m. − OPENING RECEPTION“Plein Air Art: From Field to Fork” Art Exhibition Openingby Monterey Bay Plein Air Painters AssociationMusic by Leticia Candelaria5:30 p.m. – Press Meeting and Interview SessionJohn D’Arrigo, President and CEO of D’Arrigo Bros. Co. of CA and other Founding Members of TALC who will receive the 2013 Natividad Foundation Hero AwardMichelle Hausman, Monterey Bay Plein Air Painters AssociationLinda Ford, President and CEO, Natividad FoundationHarry Weis, CEO, Natividad6:00 p.m. – Hero Award and Special Recognition Awards Presentation• Recognition of the 2013 Hero Award Recipient: TALC / The Agricultural Leadership Council • Presentation of Special Recognition Awards for bringing toys for sick Natividad patients for over adecade.o Dave Crozier, Crime Prevention Officer’s Association of Monterey County o Doug and Elaine DeGeorge, Kris Kringle Foundation o KWAV 96.9 FM o Starbucks Coffee CompanyTALC DETAILS: In January 2010, John D’Arrigo, a third-generation Salinas Valley grower and President of D’Arrigo Bros. Co. of CA, founded The Agricultural Leadership Council (TALC) to philanthropically support Natividad and improve the health status of farm workers andtheir families. TALC recognized the need for necessary medical equipment, diagnostic tools and services and decided that all funds donated will be used for medical equipment and services as determined by TALC. Since its inception, TALC has grown from 22 founding farm families to over 110 business leaders, and has raised more than $600,000 to-date for the hospital.Under the leadership of TALC founder John D’Arrigo and the 21 Founding Members, including David Gill, Joe Pezzini, Tom Nunes and Bruce Taylor, TALC is opening membership to the entire community to continue the critical work of providing life-saving equipment and services to those who need it most. The hotline for becoming a TALC member is (831) 783-2500.PLEIN AIR EXHIBIT DETAILS: In 2012, Natividad Foundation teamed up with the Monterey Bay Plein Air Painters Association and TALC-The Agricultural Leadership Council for a series of “paint outs.” Throughout the growing season and harvest, artists set up their easels in TALC-member fields, focusing their brushstrokes on the cornucopia of crops grown in the “salad bowl” of Salinas Valley.